A commitment to data, combined with the campaigning spirit of the Obama administration, helped the marketers behind the London 2012 Olympics build a lasting legacy.
This summer marks a decade since the London 2012 Olympic and Paralympic Games. A decade since the Queen jumped out of a helicopter with James Bond and ‘Super Saturday’, which saw Team GB win big.
London 2012 CMO Greg Nugent recalls back in 2010 there was a notion Britain was broken following the 2008 financial crash and a time of economic turmoil.
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